My Biggest Motivation — My Family

I build software in public. I talk about unified record graphs, revenue workspaces, and why startups should not need six logins to close a deal. All of that is true. None of it is the whole story.

The whole story starts at home.

Savannah, Nevaeh, and Ashlynne

My wife Savannah and I met in 2017. We were married in June 2020. She has seen every version of this journey — agricultural drone capstone, late-night debugging, the pivot into what became Salestrics, and the platform going Live in July 2026. She did not sign up for a startup founder. She signed up for me. I try to remember that every day.

Our daughters Nevaeh (7) and Ashlynne (5) do not care about CRM schema. They care whether Dad is present at dinner, whether we read the book twice because they asked, and whether the next family adventure is already on the calendar. They are the reason I want to build something that lasts — not just a product that ships, but a life they are proud of.

When I say Salestrics is built for teams that sell from the inbox instead of drowning in admin panels, part of what I mean is personal: I do not want founders and operators losing evenings to software glue when they could be with the people who matter. I have lived that tradeoff. I am trying to build the tool I wish had existed sooner.

Why we love to cruise

We love to cruise — a lot. There is something about being unplugged from the dock, watching the girls explore a new port, and remembering the world is bigger than whatever is in my notification tray.

Our most recent trip hit Amber Cove, Grand Turk, and Half Moon Cay. Salt air, early mornings on the deck, Nevaeh and Ashlynne deciding which excursion wins the vote — that is the stuff I work for. Not the headline. The memory.

Savannah plans the trips. I show up grateful. The girls pack more enthusiasm than suitcase space. It is loud and imperfect and exactly right.

What I want them to see

I want Nevaeh and Ashlynne to grow up watching their parents build something with integrity — to see that hard work and honesty are not contradictory, that you can care deeply about craft and still be at the school pickup line.

I want Savannah to know the sacrifices are noticed. Building Salestrics is not worth it if it costs us what we are building it for.

That is the motivation behind the motivation. Every feature we ship, every changelog we publish, every time I write something personal like the novel I wrote before Salestrics or why we built more than another CRM — it comes back to them.

If you are building too: find the people who make the hard days worth it. Put their names somewhere you will see them when the inbox wins. Mine are Savannah, Nevaeh, and Ashlynne.

Thanks for reading. Now I am going to close the laptop and go be Dad.