We’re building the workspace revenue teams deserve

Before Salestrics was a company, founder Austin Buhl spent more than seven years across sales, operations, and customer support — improving handoffs, streamlining processes, and asking the same question on every team: “How can we make this easier?” That mindset led him into software, studying business and software engineering to build technology that solved real operational problems.

Salestrics didn’t start as a CRM

The company’s roots are a university capstone project — not for pipeline software, but for a flight computer on an agricultural spraying drone. During testing, the hard part wasn’t flying the drone. It was managing everything around it: customer records, scheduling, equipment tracking, maintenance logs, documentation, communication, and reporting.

That realization became AgrovuxOS — an AI-native platform for agricultural operations. As development continued, the team saw the platform itself had far more potential than the agricultural market alone. The CRM architecture, document management, AI foundation, and collaboration tools could solve problems for nearly every growing business — not just farms.

So we pivoted, left the agricultural industry behind, and rebuilt around a new mission. That mission became Salestrics.

Building Salestrics

Austin created the Salestrics name on June 5, 2026 — combining Sales and Metrics. One week later, on June 12, he officially registered Salestrics Inc. in Maryville, Tennessee. Three days after that, on June 15, Salestrics entered Public Beta.

Since launch we’ve expanded the platform with Orbit!, Connect video, banking integrations in Ledger, Google Calendar and Gmail sync, and Salestrics Mail at mail.salestrics.com — Mail Admin for all org admins, BYOD on Launch+. The platform graduated to Live on July 10, 2026; Connect, Ledger, Insight, and Auto followed with Changelog #10 on July 19 so every launcher module is production-ready. We move quickly because customers help shape what ships next.

Where we’re going

Today Salestrics is a Live AI-native revenue workspace — CRM, communication, collaboration, automation, documents, finance, and Assistant on one connected platform. Every release is held to one standard: does this help businesses sell more effectively and operate more efficiently? If the answer isn’t yes, it doesn’t ship.

We’re still early, but the mission is clear: remove complexity so teams can focus on growth instead of managing disconnected tools. Read the full founder story in Meet the Founder: Austin Buhl, or follow the blog and System Status Center for what lands next.