Meet the Founder: Austin Buhl

Before starting the company, I spent more than seven years working across sales, operations, and customer support. My career wasn’t spent chasing titles—it was spent solving problems.

I helped teams improve handoffs, streamline processes, coach employees, and create better customer experiences. Whether I was working with a small team or a much larger organization, I always found myself asking the same question:

"How can we make this easier?"

That mindset eventually led me into software.

I studied both business and software engineering because I wanted to build technology that solved real operational problems—not software that looked impressive in a sales demo but created more work for the people using it every day.

Salestrics Didn’t Start as a CRM

Ironically, Salestrics began nowhere near sales.

It started as my capstone project while I was developing a flight computer for an agricultural spraying drone. During testing, I realized something unexpected.

The difficult part wasn’t flying the drone.

It was managing everything around it.

Operators needed customer records, scheduling, equipment tracking, maintenance logs, documentation, communication, and reporting. The drone was only one piece of a much larger business operation.

That realization became AgrovuxOS—an AI-native platform built for agricultural operations.

As development continued, another realization became impossible to ignore.

The software platform itself had far more potential than the agricultural market alone.

The CRM architecture, document management, AI foundation, and collaboration tools I had built could solve problems for nearly every growing business—not just farms.

So I made the difficult decision to pivot.

I left the agricultural industry behind and rebuilt the platform around an entirely new mission.

That mission became Salestrics.

Building Salestrics

On June 5, 2026—my 28th birthday—I came up with the name Salestrics, combining Sales and Metrics.

One week later, on June 12, I officially registered the company.

Three days after that, on June 15, Salestrics entered Public Beta.

Since launch, we’ve continued expanding the platform with new capabilities, including Orbit!, Connect Video, banking integrations, Gmail and Google Calendar integration, and our own built-in Salestrics Email and Calendar experience.

We’re moving quickly because our earliest customers are helping shape what the platform becomes.

Where We’re Going

Today, Salestrics is building an AI-native revenue workspace that brings CRM, communication, collaboration, automation, documents, finance, and AI together in one platform.

My role extends beyond running the company. I also lead product architecture, making sure every feature solves a real problem instead of simply adding another checkbox to a feature list.

Every release is held to one standard:

Does this help businesses sell more effectively and operate more efficiently?

If the answer isn’t yes, it doesn’t ship.

We’re still early in our journey, but our mission is clear: build software that removes complexity so businesses can focus on growth instead of managing disconnected tools.

Thanks for following along—we’re just getting started.

Frequently Asked Questions

Who is Austin Buhl?

Austin Buhl is the founder and CEO of Salestrics. Before founding the company, he spent more than seven years working in sales, operations, and customer support while studying business and software engineering.

How did Salestrics begin?

Salestrics evolved from a university capstone project that started as agricultural drone software. The underlying platform eventually became a CRM and AI-native revenue workspace for startups and growing businesses.

When was Salestrics founded?

Austin created the Salestrics name on June 5, 2026, officially registered the company on June 12, 2026, and launched Public Beta on June 15, 2026.

What is Salestrics building?

Salestrics is building an AI-native platform that combines CRM, email, calendar, collaboration, automation, AI, and business tools into one integrated workspace.