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Flow, Ledger, and Insight SQL: Which Add-Ons to Buy

After you pick a standalone tier — see Starter vs Team vs Growth — the next invoice surprise is add-ons. Flow, Ledger, and Insight SQL attach to Team and Growth per person; they are not included on Starter. Mid-market operators who mirror legacy stacks buy all three for everyone; disciplined teams attach each add-on to the role that actually uses it. This 2026 guide maps buy order, seat exceptions, duplicate-app traps, and when bundled Salestrics One beats a la carte math.

Add-on catalog (reference)

Add-onPriceEligible tierPrimary owner
Flow$5/person/moTeam, GrowthRevOps, ops
Ledger$35/person/moTeam, GrowthFinance, billing
Insight SQL$25/person/moTeam, GrowthRevOps, analytics
Orbit$5/person/moGrowth only (included on Growth)Partner, marketing
Connect$10/person/moStarter add-on; included Team+Customer-facing GTM

Full catalog and limits: app.salestrics.com/pricing and Changelog #17.

Buy order (recommended)

  1. Prove core motion — mail on account, stages, Connect if customer-facing
  2. Ledger — when quotes close and finance re-keys amounts elsewhere today
  3. Flow — when approvals and handoffs need audit trails beyond stage changes
  4. Insight SQL — when dashboard exports fail and RevOps lives in SQL
  5. Orbit — when partner-led GTM is daily, not experimental

Skipping straight to Insight SQL before pipeline hygiene produces pretty reports on messy data. Start with habits: mail on account and forecast hygiene.

Ledger — when finance owns the graph

Ledger issues invoices and tracks payment on the same account graph as CRM — not a separate billing tool with nightly sync.

  • Buy when — closed-won opps feed invoice creation weekly+
  • Seat map — finance controller + billing specialist, not full sales pod
  • Skip when — invoicing still in QuickBooks with no plan to connect motion
  • Pair withquote-to-close and CRM and finance guide

One Ledger seat at $35/mo often covers mid-market invoice volume. Adding Ledger to ten AEs who never open finance screens is a legacy habit — not a requirement.

Flow — when workflows need teeth

Flow runs approvals, routing, and operational workflows on the record graph — useful when “change stage” is not enough audit trail.

  • Buy when — discount approvals, procurement gates, or CS escalations repeat
  • Seat map — RevOps builder + one backup admin; not every rep
  • Skip when — stages and mail policy still undefined — Flow automates chaos
  • Pair withfinance permissions before money-moving flows go live

Flow at $5/person is cheap — which is why teams over-buy it. Prove one workflow on Team tier before attaching Flow to eight seats.

Insight SQL — when dashboards are not enough

Insight SQL is the full SQL workspace — it includes dashboards. Basic Insight dashboards ship on every plan; do not pay for SQL until exports and joins fail.

  • Buy when — RevOps publishes board metrics from SQL, not CSV exports
  • Seat map — one to three analytics owners; read-only consumers use shared views
  • Skip when — pipeline dashboard plus Monday MCP read covers leadership
  • Anti-pattern — buying Insight SQL because “we are data-driven” without a query owner

Explore included analytics first: Insight on Salestrics.

Seat map template

RoleLine + tierTypical add-ons
AE (customer-facing)Momentum TeamConnect included; rarely Ledger
CS / deskResolve TeamSupport Embed on Resolve Team+; Flow if escalations
FinanceMomentum Team or Resolve TeamLedger
RevOpsMomentum TeamFlow, Insight SQL
Partner managerMomentum GrowthOrbit included on Growth

Document exceptions in Admin → Billing. Template: in-app billing RevOps playbook.

Worked example: eight-person GTM + finance

StackMonthly estimateNotes
5× Momentum Team$195Connect included
2× Resolve Team$78Desk seats
1× Ledger add-on$35Finance only
1× Insight SQL add-on$25RevOps only
Total$333Under One Team $499 cap

Standalone wins here — until you add Flow on six people, second Ledger seat, and Resolve on everyone. Rerun math quarterly: One vs standalone.

When to stop stacking and buy One

  • Dual lines on paid tiers — Momentum Team + Resolve Team for most of org
  • Three add-ons × many seats — Ledger + Flow + Insight SQL multiplication
  • Under teammate cap — 15 on One Team, 50 on One Growth
  • Renewal fatigue — finance reconciles five add-on line items monthly

One bundles every add-on — no per-person scavenger hunt at checkout.

Anti-patterns

  • Ledger on every AE — finance still invoices in external ERP
  • Insight SQL + basic Insight — duplicate spend; SQL includes dashboards
  • Flow before stages — workflows encode wrong motion
  • Add-ons on Starter — invalid; upgrade seat to Team first
  • Annual add-on commit day one — prove monthly for one cycle when possible

90-day add-on review

  • Usage — who logged into Ledger, Flow, Insight SQL last 30 days
  • Seat exceptions — still documented with owner name
  • One math — rerun if headcount or second line joined
  • Duplicate apps — paying Zapier for what Flow should own

MCP prompt (add-on audit)

List teammates with Flow, Ledger, or Insight SQL add-ons and last activity per app in 30 days. Flag seats with add-ons but no logins — recommend removal or seat downgrade.

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