Flow, Ledger, and Insight SQL: Which Add-Ons to Buy
Add-on catalog (reference)
| Add-on | Price | Eligible tier | Primary owner |
|---|---|---|---|
| Flow | $5/person/mo | Team, Growth | RevOps, ops |
| Ledger | $35/person/mo | Team, Growth | Finance, billing |
| Insight SQL | $25/person/mo | Team, Growth | RevOps, analytics |
| Orbit | $5/person/mo | Growth only (included on Growth) | Partner, marketing |
| Connect | $10/person/mo | Starter add-on; included Team+ | Customer-facing GTM |
Full catalog and limits: app.salestrics.com/pricing and Changelog #17.
Buy order (recommended)
- Prove core motion — mail on account, stages, Connect if customer-facing
- Ledger — when quotes close and finance re-keys amounts elsewhere today
- Flow — when approvals and handoffs need audit trails beyond stage changes
- Insight SQL — when dashboard exports fail and RevOps lives in SQL
- Orbit — when partner-led GTM is daily, not experimental
Skipping straight to Insight SQL before pipeline hygiene produces pretty reports on messy data. Start with habits: mail on account and forecast hygiene.
Ledger — when finance owns the graph
Ledger issues invoices and tracks payment on the same account graph as CRM — not a separate billing tool with nightly sync.
- Buy when — closed-won opps feed invoice creation weekly+
- Seat map — finance controller + billing specialist, not full sales pod
- Skip when — invoicing still in QuickBooks with no plan to connect motion
- Pair with — quote-to-close and CRM and finance guide
One Ledger seat at $35/mo often covers mid-market invoice volume. Adding Ledger to ten AEs who never open finance screens is a legacy habit — not a requirement.
Flow — when workflows need teeth
Flow runs approvals, routing, and operational workflows on the record graph — useful when “change stage” is not enough audit trail.
- Buy when — discount approvals, procurement gates, or CS escalations repeat
- Seat map — RevOps builder + one backup admin; not every rep
- Skip when — stages and mail policy still undefined — Flow automates chaos
- Pair with — finance permissions before money-moving flows go live
Flow at $5/person is cheap — which is why teams over-buy it. Prove one workflow on Team tier before attaching Flow to eight seats.
Insight SQL — when dashboards are not enough
Insight SQL is the full SQL workspace — it includes dashboards. Basic Insight dashboards ship on every plan; do not pay for SQL until exports and joins fail.
- Buy when — RevOps publishes board metrics from SQL, not CSV exports
- Seat map — one to three analytics owners; read-only consumers use shared views
- Skip when — pipeline dashboard plus Monday MCP read covers leadership
- Anti-pattern — buying Insight SQL because “we are data-driven” without a query owner
Explore included analytics first: Insight on Salestrics.
Seat map template
| Role | Line + tier | Typical add-ons |
|---|---|---|
| AE (customer-facing) | Momentum Team | Connect included; rarely Ledger |
| CS / desk | Resolve Team | Support Embed on Resolve Team+; Flow if escalations |
| Finance | Momentum Team or Resolve Team | Ledger |
| RevOps | Momentum Team | Flow, Insight SQL |
| Partner manager | Momentum Growth | Orbit included on Growth |
Document exceptions in Admin → Billing. Template: in-app billing RevOps playbook.
Worked example: eight-person GTM + finance
| Stack | Monthly estimate | Notes |
|---|---|---|
| 5× Momentum Team | $195 | Connect included |
| 2× Resolve Team | $78 | Desk seats |
| 1× Ledger add-on | $35 | Finance only |
| 1× Insight SQL add-on | $25 | RevOps only |
| Total | $333 | Under One Team $499 cap |
Standalone wins here — until you add Flow on six people, second Ledger seat, and Resolve on everyone. Rerun math quarterly: One vs standalone.
When to stop stacking and buy One
- Dual lines on paid tiers — Momentum Team + Resolve Team for most of org
- Three add-ons × many seats — Ledger + Flow + Insight SQL multiplication
- Under teammate cap — 15 on One Team, 50 on One Growth
- Renewal fatigue — finance reconciles five add-on line items monthly
One bundles every add-on — no per-person scavenger hunt at checkout.
Anti-patterns
- Ledger on every AE — finance still invoices in external ERP
- Insight SQL + basic Insight — duplicate spend; SQL includes dashboards
- Flow before stages — workflows encode wrong motion
- Add-ons on Starter — invalid; upgrade seat to Team first
- Annual add-on commit day one — prove monthly for one cycle when possible
90-day add-on review
- Usage — who logged into Ledger, Flow, Insight SQL last 30 days
- Seat exceptions — still documented with owner name
- One math — rerun if headcount or second line joined
- Duplicate apps — paying Zapier for what Flow should own
MCP prompt (add-on audit)
List teammates with Flow, Ledger, or Insight SQL add-ons and last activity per app in 30 days. Flag seats with add-ons but no logins — recommend removal or seat downgrade.