Orbit for Partner-Led GTM (2026 Playbook)
What Orbit is for
Orbit is org social plus partner-account context on the revenue graph — internal win posts, partner feed, and co-sell visibility without exporting screenshots to Slack.
- Partner accounts — dedicated records and feeds for referral/reseller partners
- Win visibility — closed deals and milestones visible to GTM without a standup deck
- Co-sell context — AEs see partner thread history on the opp, not in DMs
- Agent-readable — MCP and Assistant summarize partner activity on top accounts
Product overview: Orbit on Salestrics. Pricing: Changelog #17.
When partner-led GTM needs Orbit
| Signal | Without Orbit | With Orbit |
|---|---|---|
| Weekly partner-sourced opps | Forward chains in email | Opp linked to partner account |
| Co-sell calls | Notes in personal docs | Connect + partner feed on account |
| Win announcements | Slack post, CRM updated later | Win post + stage change same day |
| Partner QBR | Spreadsheet of referrals | Partner account dashboard |
If partner-sourced pipeline is zero, defer Orbit — prove Momentum vs Resolve and Lead Finder for direct motion first.
Seat map for channel teams
| Role | Tier | Orbit need |
|---|---|---|
| Partner manager | Momentum Growth | Daily — owns partner accounts |
| AE on co-sell deals | Momentum Team or Growth | On active partner opps |
| Marketing / alliances | Momentum Growth or add-on | Campaign + partner posts |
| Finance / ops | Momentum Team | Rarely — skip Orbit seat |
| CS on partner customers | Resolve Team | Only if partner escalation path |
Growth for partner manager often pays vs Team + Orbit add-on when Orbit is daily — see tier selection.
Weekly partner ritual (30 minutes)
- Partner pipeline read — open opps with partner source, stale >14 days
- Feed hygiene — each active partner account has a post or note this week
- Win post — last closed partner-sourced deal celebrated in Orbit same day
- Blockers — one escalation per partner stuck in procurement or legal
- Next co-sell — one scheduled Connect call with partner on calendar
Pair with Monday revenue standup: weekly revenue standup.
Co-sell deal checklist
- Partner account linked on opp — not free-text partner name field
- Roles documented — who owns customer vs partner relationship
- Mail on account — co-sell threads forward into CRM graph
- Connect for joint calls — recording optional; notes on account
- Mutual action plan — shared doc in Workspace when deal is >$X
Deeper deal mechanics: mutual action plans and buying committee map.
Orbit vs Slack (operating rule)
Slack is fine for alerts — bad as system of record. Rule:
- Slack — ping someone to look at Orbit or CRM
- Orbit — durable partner narrative on the account graph
- CRM — stage, amount, close date, next step — always current
Agents and MCP read CRM + Orbit + mail — not your #partners channel history.
MCP prompt (partner pipeline)
List open opps sourced from partner accounts with no mail in 14 days. Summarize last Orbit activity per partner account and recommend one co-sell action each — read only.
Governance: AI token pools and Salestrics MCP.
Launch sequence (first 30 days)
- Import top 10 partners as partner accounts — not entire 200-row spreadsheet
- One win post ritual — celebrate first closed partner deal in Orbit
- AE training — link partner on opp creation, not at close
- Growth tier decision — partner manager on Growth; AEs on Team until co-sell volume
- Review day 30 — partner-sourced opp count vs Slack-only baseline
Anti-patterns
- Orbit without partner accounts — generic win posts with no CRM link
- Growth for entire pod — to get Orbit for one partner manager
- Duplicate partner CRM — PRM spreadsheet plus Orbit with no sync discipline
- Skip mail policy — partner email stays outside graph
- Write MCP day one — read partner summaries before automated updates
When One beats Growth + Orbit math
If partner motion grows alongside full Resolve desk and Ledger add-ons, standalone Growth stacks climb. Compare bundled pricing: One vs standalone when headcount approaches 15 with dual lines.