Who leads Salestrics today?

Austin Buhl is Founder, CEO, and Chief Product Architect. Kyle Engelbert is CFO, Noah Jones is COO, and Savannah Shropshire is Senior Advisor to the CEO.

Where can I read more about the team?

Full leadership bios and company milestones are on salestrics.com/about. Investors can review the timeline and offering context on /investors.

Does this change product direction?

No. The appointments add operational and financial discipline as Salestrics scales the same AI-native revenue workspace — CRM, mail, finance, support, and MCP on one platform.

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August 6, 2026 4 min read Salestrics Inc.

Salestrics Names CFO, COO, and Senior Advisor as Platform Scales Worldwide

Salestrics is adding executive depth as the platform scales past worldwide availability, Salestrics V2, and the hosted MCP launch. Kyle Engelbert joins as Chief Financial Officer, Noah Jones as Chief Operating Officer, and Savannah Shropshire as Senior Advisor to the CEO — alongside founder Austin Buhl, who continues as CEO and Chief Product Architect.

By: Salestrics Inc.

MARYVILLE, Tenn. & SAN FRANCISCO — August 6, 2026 — Salestrics Inc., the AI-native revenue workspace for startups, today announced executive appointments to support global availability, enterprise-grade operations, and the continued expansion of its hosted Model Context Protocol (MCP) surface.

Leadership appointments

Kyle Engelbert — Chief Financial Officer
Kyle leads finance, planning, and the economic model behind Salestrics’ plans from Free Forever through Scale. He brings discipline to unit economics, fundraising support, and the financial operations required as paying customers adopt CRM, Mail, Ledger, and MCP on one workspace.
Noah Jones — Chief Operating Officer
Noah owns day-to-day operations across customer delivery, internal execution, and the cross-functional rhythm that keeps product, support, and GTM aligned. As the platform graduates modules to Live and ships weekly, operations must match the pace of the roadmap — without fragmenting the customer experience.
Savannah Shropshire — Senior Advisor to the CEO
Savannah advises Austin on company strategy, planning, and executive decision-making. She has been instrumental in shaping Salestrics pricing and business operations and continues in a senior advisory capacity as the company scales.

Founder continuity

Austin Buhl remains Founder, CEO, and Chief Product Architect. Austin continues to set product vision, architecture, and long-term innovation — including the AI-native graph that powers Assistant, hosted MCP, and the unified record model across Momentum CRM, Mail, Workspace, Connect, Ledger, Resolve, and Insight.

Read Austin’s story in Meet the Founder or on About Salestrics.

Why now

Salestrics opened worldwide on August 3 after a concentrated shipping cadence: Public Beta in June, platform Live in July, Salestrics V2 on July 27, and hosted MCP in early August. Each release expanded surface area — more apps in the launcher, more AI on live data, more agents connecting through MCP.

That velocity rewards customers; it also demands executive ownership of finance and operations so product can keep moving. Dedicated CFO and COO roles are how startups preserve shipping speed without letting billing, onboarding, or internal coordination become the bottleneck.

What stays the same for customers

One platform — CRM, mail, docs, finance, support, and AI on one login; see platform overview
Live status — current-state modules remain production-ready; track releases in the System Status Center
MCP for builders — org admins connect Cursor, Claude, and other clients via Salestrics MCP
Support path — support@salestrics.com and in-app Support for product help

Role focus in the first ninety days

Each leader owns a clear lane so product velocity does not stall:

Leader	Primary focus
Austin Buhl, CEO & CPO	Product architecture, AI and MCP roadmap, company vision, key customer and partner relationships
Kyle Engelbert, CFO	Financial planning, billing integrity, vendor and banking relationships, fundraising support materials
Noah Jones, COO	Customer onboarding rhythm, support escalation paths, cross-team execution, operational playbooks
Savannah Shropshire, Senior Advisor	Executive counsel, pricing and packaging strategy, board and investor coordination

The structure mirrors how fast-growing B2B startups scale: founders keep product truth; finance and operations earn dedicated owners before complexity becomes a tax on every release.

Building alongside customers

Salestrics customers run pipeline, mail, proposals, invoicing, and support on one graph — not a dozen tabs held together with Zapier. Leadership expansion is in service of that promise: faster answers when something breaks, clearer plans when teams upgrade from Free Forever to paid tiers, and a finance function that understands SaaS metrics without treating every customer like an enterprise procurement cycle.

If you are evaluating a revenue workspace, start on Free Forever, connect agents through MCP, or read how teams consolidated stacks in what is a startup revenue workspace.

For investors and press

Company milestones, leadership, and fundraising context live on Investor Relations. Media assets and press contact: Media Relations (press@salestrics.com).

About Salestrics

Salestrics is an AI-native revenue workspace and customer graph designed to unify CRM data, inbox communications, financial ledgers, service desk workflows, and automated operations into a single platform. Built for B2B revenue teams, technical founders, and developers, Salestrics helps startups replace stitched-together GTM stacks with one operational system. Learn more at salestrics.com.